How Rosso Caffe Grew from Local Coffee Shop to 8-figure business
"When selling coffee capsules, that our customers consume every morning, we have to ensure we're always in stock. Cubic plays a crucial part in making sure our shipments are on track, and that we never run low on stock."
Aviran Shelly, Owner
Rosso Caffe began as a cozy coffee shop in a friendly neighborhood, brewing high-quality, freshly roasted coffee. Their passion for great coffee quickly earned them a devoted customer base. Over time, Rosso Caffe expanded to include online sales and retail distribution, spreading their love for coffee far and wide beyond their local neighborhood.
Challenges
As Rosso Caffe grew, they faced several logistical challenges. At this point, they understood the importance of a reliable international freight forwarder partner. They were working hard to understand how to improve their supply chain, exploring various strategies to enhance efficiency and reduce costs. This included analyzing their shipping routes, optimizing inventory management, and seeking out more dependable logistics providers. They recognized that a strong supply chain was crucial to maintaining their growth trajectory and ensuring customer satisfaction.
Inventory Pressure: They couldn’t afford to go out of stock to maintain their Inventory Performance Index (IPI) on Amazon, as their products are consumables that customers use daily. Amazon penalizes categories like theirs if they run out of stock.
Cost Sensitivity: It was crucial that shipments arrived on time, regardless of the cost.
Global Expansion: They were considering entering new markets, such as Amazon India, and were already strong on Amazon Japan.
Operational Complexity: Managing growing imports and distribution became increasingly complex and time consuming.
Solution
Rosso Caffe teamed up with Cubic, leveraging our advanced freight forwarding platform to streamline their operations. Here's how Cubic transformed Rosso Caffe's supply chain management:
Enhanced Operational Control
Clean and Efficient Platform: Cubic's user-friendly interface provided Rosso Caffe with a centralized dashboard to manage all their shipments. The platform's intuitive design allowed their team to monitor and control every aspect of their supply chain efficiently.
Automated Processes: By automating routine tasks such as shipment tracking, documentation, and compliance checks, Cubic reduced Rosso Caffe's administrative burden, allowing them to focus on their core business.
Significant Reduction in Communication Needs:
80% Reduction in Communication: Cubic's platform integrated seamlessly with Rosso Caffe's operations, providing real-time updates and automated notifications. This integration eliminated the need for constant communication with freight forwarders, saving time and reducing stress.
Streamlined Communication: When interaction was necessary, Cubic's robust messaging system and customer support teams ensured that communication was concise and effective, further enhancing operational efficiency.
Unique Network of Freight Forwarders:
Global Reach: Cubic's extensive network of freight forwarders around the globe ensured that Rosso Caffe always had access to the best shipping options tailored to their specific needs.
Competitive Pricing: This global network also allowed Cubic to keep shipping costs highly competitive compared to the market, providing Rosso Caffe with cost-effective solutions without compromising on quality or reliability.
Top-Notch Customer Support:
Dedicated Support Team: Despite the automation, Rosso Caffe always had access to Cubic's top-notch customer support team. Whenever issues arose or additional assistance was needed, Cubic's experts were readily available to provide swift and effective resolutions.
Proactive Problem Solving: Cubic's proactive approach to customer support meant potential issues were often identified and resolved before they could impact Rosso Caffe's operations.
Results
Business Growth: With Cubic's support, Rosso Caffe successfully scaled their operations to meet growing demand. Their ability to efficiently manage imports and distribution played a crucial role in their expansion.
Operational Efficiency: The integration of Cubic's platform led to an 80% reduction in the need for manual communication with freight forwarders, significantly increasing Rosso Caffe's operational efficiency.
Competitive Advantage: Cubic's unique network of global freight forwarders ensured Rosso Caffe received the best shipping options at competitive prices, giving them a distinct edge in the market.
Customer Satisfaction: By ensuring timely and reliable deliveries, Rosso Caffe maintained high customer satisfaction levels, contributing to their reputation as a premium coffee provider.
Conclusion
Cubic's advanced freight forwarding platform was instrumental in Rosso Caffe's journey from a local coffee shop to a thriving 8-figure business. By providing enhanced operational control, reducing communication overhead, offering competitive pricing through a unique network of global freight forwarders, and delivering top-notch customer support, Cubic enabled Rosso Caffe to focus on what they do best—bringing exceptional coffee to their customers. 🌟☕
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